Hugo Espíritu
Author. CEO. Financial Educator. Life Strategist. Purpose-Driven Mentor.
Hugo Espíritu is not just a financial advisor—he’s a transformational leader. With over 17 years of experience, he has helped individuals, families, and entrepreneurs break free from fear, debt, and financial confusion to build wealth with purpose, clarity, and freedom.
As the Founder and CEO of Tree of Life Financial Group, Hugo’s work is driven by one mission: to empower people to take absolute control of their money, their decisions, and their future.
What makes Hugo different isn’t just his credentials—it’s his story. He was born into a reality where talking about money meant fear and silence. He experienced scarcity, uncertainty, and the pain of not knowing how to move forward financially. But instead of being defeated by it, he turned it into strategy, wisdom, and power.
Hugo doesn’t just teach people how to save more or invest better (although he does that too). He teaches them how to think differently, act with intention, and build a life and legacy that is truly theirs. His approach isn’t cold or technical—it’s real, practical, human, and lasting.
A Personal Brand That Powers a Financial Ecosystem
Hugo’s personal brand is not just a public image—it’s the engine that connects, inspires, and elevates an entire financial transformation ecosystem. Every brand, every business, every piece of content he creates exists to educate, liberate, and multiply value.
Hugo’s flagship firm offering personalized financial planning, wealth management, and long-term strategic guidance for people who want to build real freedom—not just survive.
An online academy where Hugo teaches what others won’t. On-demand courses designed to help you learn at your own pace and break out of the hidden hold loops that keep people stuck—the parts of the financial system your accountant never told you about.
Raw, honest, transformational conversations about money, mindset, identity, and purpose.
Available on:
Books by Hugo Espíritu
Practical, powerful and deeply human guides to transforming your financial life:
At the Heart of It All: Olga Espíritu
None of this would be possible without his partner in life and business: Olga Espíritu, Certified Financial Planner™ and CEO of Women’s Financial Planning Boutique™, a firm built exclusively to support and empower women through every life stage with personalized financial planning.
Olga brings a bold, empathetic, and expert perspective to finance—focusing on key life transitions such as divorce, motherhood, career shifts, and retirement. Her boutique offers more than financial advice. It’s a sanctuary where women gain clarity, confidence, and true ownership of their financial future.
Together, Hugo and Olga have created a powerful synergy—a full-spectrum, values-based financial network designed to serve, elevate, and transform lives.
This isn’t about selling services.
It’s about building legacies.
A Message From Hugo
“I’m not here to impress you with numbers. I’m here to inspire you with possibility. Because if I was able to rewrite my story, so can you.
Your financial breakthrough doesn’t start when you make more money.
It starts the moment you decide to take ownership of your future.
Welcome to the financial legacy of Hugo & Olga Espíritu.